The Web is your Web site; search is your navigation
Written by amedeo on September 19th, 2007
The implications of this are:
- Every piece of content should function as an independent business that can be embedded in whatever Web site wishes to host it;
- Advertising needs to integrate with every piece of content and go wherever it goes;
- Journalism organizations should think of themselves as wire services providing content for any interested Web site; let people who intimately know their audience aggregate and present the content (after finding it with search);
- Geographic areas are losing a means by which to form a common identity;
- Human connections are being driven by shared interests, not proximity, but relationships without a physical component lack accountability;
- A journalism organization’s value will be measured by, for example, “content views” or “time spent on content” instead of page views or time spent on page.
That’s about as much uncommonly-held wisdom as I’ve ever seen in that small a space. Best of luck on your new blog and career! (Steve Boriss, The Future of News)
Steve, I’m brainstorming on a way to build a post based upon your observations about the “national conversation,” observations that made me look at the pack approach to national stories in a whole new light. It was something about the word “affectionately.”
Here’s one of your observations:
Here’s the other:
Amedeo, For some ideas on how the “conversation” (d)evolved over 200 years to a “lecture,” let me suggest that you read “4 advances that set news back” under “Permanent Articles” on my site. Regarding the term “affectionately,” this is the perspective that is sometimes heard from those defending the centralized status quo, many of whom are threatened members of the Old Media. Are we better off with a single national conversation? Certainly Jefferson would have said “no.”
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