how to adapt the practice and business of journalism to the Web

Monthly Archives: October 2007

5 jobs you must fill to launch a Web-based journalism publication

1. Information gatherer
New, original information consistently wins attention. This is the person making the phone calls, attending the meetings, digging through the records and translating data into a story.
2. Information networker
An information networker reformats information (including performing additional reporting) in order to make it relevant and acceptable to audiences on social networking sites (here [...]

Take a lesson from Google: The Web is the platform (a TechCrunch remix)

A remixed quote of a quote from Jeff Huber, Google’s vice pres. of engineering (via TechCrunch):
What we see is applications customer attention fundamentally changing. Just like the model for content changed from monolithic news sites trying to trap customer attention, now applications are attention is going to be feeds and containers.
A lot that you have [...]

Build your network publication with meecard.com, claimid.com, openid.net, profilebuilder.com, tubemogul.com and shareomatic.com

The more social networking sites that spring up, and the more that sites enable contributions from their audiences (news outlets accepting comments, for example), the more I wonder how to publish a successful network instead of a single site.
The challenges/solutions to creating a network publication, which I define as your content published on sites hosted [...]

Use Mogulus.com to launch your live Web TV(ish) news studio before watching millions of talking heads fragment your audience even more

Mogulus, still in beta, enables folks to stream, mix and add polish to live, networked (meaning multiple people with Web cams can simultaneously contribute) video reports that pull in content from the Web or local resources.
Why this matters beyond being a cool gizmo to turn everyone into a networked anchor/producer:

Mogulus treats the Web (or, at [...]

Click2Map.com: an amazing map-making tool that marks the birth of the mlog

Click2Map, though it costs a bit to get the more advanced features, may end my hunt for the perfect map-making service (here’s my test map).
Yes, personalized Google maps are free, but can they do all of
this:

RSS feed of updates to map. Oh, my. My. Drool. What we have here are the beginnings of a mlog [...]

Cover every story like the Orlando Sentinel covered the space shuttle launch

OrlandoSentinel.com’s “The Write Stuff” blog covered the space shuttle launch with an approach built for the Web: rapidly released, highly focused, simply presented micro-content that builds complexity and a fuller story over time.
In a world without limited resources, it would have been great to:

Have the videos broken into smaller, shorter pieces that could be [...]

Niche content news: Fighting for pennies takes as much work as fighting for bountiful wads of cash

My hopes for hyper-focused news and information sites took a beating when I read the lament of an independent filmmaker on The Long Tail. Here’s a quote:
I create and produce “paddlesports” content. Canoes and kayaks. … My reality as a content creator and producer is that it is basically not possible for anyone in [...]

BugMeNot: one more reason not to require time-wasting, useless, customer-repelling registration in order to see content

BugMeNot efficiently bypasses the registration process that, quite mysteriously (I can’t recall giving legitimate, useful info during a registration process), some new sites still require in order to view their content (via makeuseof).
Once again, your customers are in control of their Web experience. Try to force them into behaviors that are convenient to you and [...]

Gather and manage user-generated content with NoteStar

NoteStar, enables teachers (and why not journalists) to lead information acquisition, verification and generation around topics of their choice.
If it seems too simplified, check out Wetpaint, a wiki creation service. Here’s a video tutorial on using it from Common Craft.
I’ve mentioned this before, but why not set up a public account with one of [...]

TubeMogul.com: one tool to upload your video and get analytics for it on YouTube, Google Video, Revver and more

The question is what to do with those TubeMogul analytics. How do you monetize? YouTube seems to prohibit the inclusion of ads in your videos. Partnerships? Will there be a YouTube News, the video version of Google News, or will Google News start pulling in video snippets?
Speaking of partnerships, here’s what happens when you [...]