how to adapt the practice and business of journalism to the Web

Hire someone to make fun of your news and get farked

Making fun of your information will get people involved with your information.

  1. See if you can resist clicking on the Fark headlines;
  2. Get a Fark account;
  3. Make it clear you work for a journalism organization; painfully mock yourself for using Fark to boost attention to your content;
  4. Write amusing headlines for your content and other content; a 1 to 5 ratio would work; to fark only your content would likely offend other Farkers and kill your reputation (if working for a journalism organization trying to push its own content hasn’t already).

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