Thousands of reasons to produce video for your site
Ooyala, according to this piece by NewTeeVee, wants objects and people in videos to link automatically to optionally expandable information and ads about them.
“Since people are skipping ads, really the solution is to increase the number of advertising opportunities,” explained CEO Bismarck Lepe. “Instead of 8 to 10 points [for commercial breaks] per show, you have thousands of opportunities to monetize.”
What fun. Now watching a video turns into a game where I try to discover what is clickable and experiment with what happens when I click.
It would be one of the first ad experiences I actually get involved with (I’ve intentionally clicked on ads fewer than 50 times since 1998, a problem of ad usefulness I’ll post about in the future).
If only I could remix a news site’s videos right on the page of the video, and watch and share my results within seconds.
[...] the tripod (and other objects) in the video linkable (I wrote about Ooyala doing this). Clicking takes me to a review/buy [...]