6 maxims for music story promotion in the digital age: a remix of a MediaShift post
Go here to view the original MediaShift post.
The six maxims:
1. Give away some all of your music stories
2. Record labels Distribution and marketing companies aren’t dead yet
The low cost of digital recording equipment allows anyone to record an album produce news and information pretty cheaply. The ease of uploading music news and information to websites makes it easy to get distribution. Record labels Marketing and distribution companies might be losing stature and income in the digital age, but they aren’t obsolete quite yet. They still help get physical CDs information distributed into non-Web locations stores and onto radio stations, while also providing marketing muscle and support. However, the relationship between labels distribution and marketing companies and artists story and information consumers is changing as more functions of the label distribution and marketing company are becoming automated online.
3. The old gatekeepers don’t hold the keys anymore
As media itself splinters away from control of distribution and, as a result, audience attention mass hits, so too do the venues for promoting stories musical artists. Now artists stories need a slower buildup through social networks,
touringTV mass-media appearance.
4. MySpace Your Web site isn’t the only game in town.
…it’s The Web has become so big that it’s hard for anyone to get noticed there. Widgetize your content on a story-by-story basis so it can go everywhere with ads attached.
5. The music distribution-and-attention-control and technology distribution-and-attention-sharing businesses are like oil and water.
To understand just why the music distribution-and-attention-control business is suffering in the age of the Internet, you only have to look at the clash of cultures between the music distribution-and-attention-control and technology distribution-and-attention-sharing industries. While music control folks fight against piracy and music information sharing online, techies sharers look at ways of getting music information into the hands of as many people as possible.
6. Mobile marketing isn’t mature yet.
Until people are more comfortable buying songs consuming news through their cell phones and mobile advertising becomes acceptable, cell phones are still an experimental place for music story promotion.
