Use Cliqin.com to connect with topically similar blogs and create a widget promoting your group’s posts; wow, provide useful tools and your customers will organize themselves into groups you can sell to advertisers
Action to take with this tool:
- Create a cliq for your local bloggers;
- Prominently post the widget on your news site.
The widget is amazingly clever because it gives consumers a useful tool that, in order to function well, requires consumers to:
- Classify their interests;
- Aggregate an audience around that interest;
- Verify the quality of their network’s members;
- Create a network of links representing that audience.
Have you looked up a blogging cliq for your neighborhood or city? Hmm, any advertisers drooling yet?
The brilliance lies in the fact that all of this useful information exists as a byproduct of consumers creating something to help themselves.
Look to the lower right to see a Cliq widget that pulls in headlines from blogs in the “Future of Journalism” group.
I formed the group to promote my own posts and those of others who are trying to figure out how and why to adapt journalism to the Web.
If you would like to join the “Future of Journalism” group, go here and click on “Request to join this CLIQ.”
It looks like the widget communicates with a company called Offermatica. I have not noticed any compromise of the load times of my pages as a result. Yet.
