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During times of change (and change is constant, no?), Jeff Bezos says in this Harvard Business Review interview that Amazon strives to understand what will not change for its business.

Here are a few things Bezos says Amazon’s customers will continue to want:

1. Selection;
2. Lower prices;
3. Quickly delivered goods.

By focusing on serving these needs, Amazon creates products and services that are innovative and valuable over the long-term.

Information customers will always want:

1. New information;
2. The ordering of information to produce significance and meaning;
3. The power of information to build or destory belief systems (I accidentally wrote “destory” when I meant to write “destroy,” but I liked the idea that came across, so I left it).

How these needs are met will change, but the needs themselves will not go away. Focus on serving them with the information tools of the day, and survival becomes more likely.

What else will remain the same for information customers? Please share your insight in the comments.