how to adapt the practice and business of journalism to the Web

Follow Mochi Media’s lead in turning individual pieces of content into ad-integrated, revenue-generating, one-story businesses that go anywhere on the Web

Mochi Media integrates ads with Flash video games that are easily embedded in any Web site [story via Web ware]. Analytics are part of the deal.
This is a model for how journalism organizations should treat each one of their stories.

If you have Flash content, give Mochi Media a shot. Let me know what you think, and I’ll post your review here.

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