how to adapt the practice and business of journalism to the Web

Start a blog discussing the stories you are working on or planning to work on

If the New York Times regularly revealed what they planned to cover, when they planned to cover it and why, would you be interested?

Start a blog that reveals the inner workings of your journalism organization, make it open to the public and build a never-before-seen relationship with your customers.

Expected benefits:

  1. Feedback from your customers on what stories they care about and how to improve them.
  2. More attention directed toward your stories.
  3. Increased influence upon the news conversation in your community.
  4. Increased believability of your journalism organization; if you don’t think that’s a problem, check out these numbers from the 2007 State of the News Media report.

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