how to adapt the practice and business of journalism to the Web

Build Web audiences around tasks; start with getting your news on service sites such as Hubbuzz.com

Hubbuzz helps people find apartments and understand the character of neighborhoods they’re evaluating during a move.

If Hubbuzz wanted to work with news providers, it would be a good spot to publish hyper-local news because:

  1. Its users would be interested in neighborhood news that helps them make a moving decision.
  2. It would benefit Hubbuzz by giving its users a fuller picture of a neighborhood.
  3. It would be a no-cost way for Hubbuzz to improve its service and journalism organizations to increase their ad revenue if news sources offered free, ad-integrated content that was easily embedded.

Hubbuzz is one opportunity of many to build a news audience around the tasks its members undertake on the Web.

To find other opportunities, check out the amazing eHub. If you don’t feel like hunting, here are a few picks from eHub’s impressive list:

  1. TripCart, a trip-planning service.
  2. MedBillManager, a (you guessed it) medical bill management service.
  3. Blockhunter, a site helping people find a place to live.
  4. FlippingPad, a site focused on flipping homes.
  5. Cork’d, a site for sharing and reviewing wine.
  6. Change.org, a social activism site.
  7. SpendView and Mint, personal finances management services.
  8. LifeAt, social networking for a single building (found this through Web2List).

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