Use Mogulus.com to launch your live Web TV(ish) news studio before watching millions of talking heads fragment your audience even more
Written by amedeo on October 25th, 2007
Mogulus, still in beta, enables folks to stream, mix and add polish to live, networked (meaning multiple people with Web cams can simultaneously contribute) video reports that pull in content from the Web or local resources.
Why this matters beyond being a cool gizmo to turn everyone into a networked anchor/producer:
- Mogulus treats the Web (or, at least YouTube) as a gigantic content bin from which it can pluck content and remix it to engage short-term (perhaps as short as one story) and long-term niche audiences.
- So journalists should think of the Web as one massive content bin into which they drop their information. From there, it goes to anyone and anywhere, and makes money relevant to its usage.
- When I think of the thousands of services like Mogulus (extant and on their way) providing custom channels for millions of interests, I think journalism better move away from being an attention-aggregation business and focus on being a content-providing and information-service business.
Revenue?
- If I was a Mogulus user (I’m waiting for my beta invite), I would be interested in acquiring higher-quality content. If it’s free, I’d be fine with it being interrupted by embedded ads. I don’t know if Mogulus would allow this without some kind of complex agreement; Mogulus keeps the service free if you accept its sponsors’ commercial breaks.
As if thousands of talking heads weren’t enough…
