Build your network publication with meecard.com, claimid.com, openid.net, profilebuilder.com, tubemogul.com and shareomatic.com
Written by amedeo on October 27th, 2007
The more social networking sites that spring up, and the more that sites enable contributions from their audiences (news outlets accepting comments, for example), the more I wonder how to publish a successful network instead of a single site.
The challenges/solutions to creating a network publication, which I define as your content published on sites hosted by other organizations, are:
- Maintaining many sites is far more time-consuming and difficult than maintaining one site / With more ways to automate the import and export of info (RSS feeds, for example), it’s becoming easier to create one “info source” from which your network sites pull content.
- Marketing identity; the more spread you are, the more difficult it is to maintain your identity, especially when hosting sites do not enable site customization/More services are popping up (PimpMySpace) to customize your social-networking sites. Also, services like profilebuilder.com and meecard allow you to tie identities together.
- Keeping track of passwords, usernames and logins / Clipperz.com and passpack.com.
- Integrity; mechanically slapping content into social-networking sites not win over your peers on Facebook and MySpace / Solutions require hands-on work, which requires a lot of time. Maybe you could find someone at each site to represent (personalize) your content.
- Revenue; how do you monetize content that exists on other sites? Many disallow ad integration while making money off your efforts. / Partnerships? Advertorials?
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