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1. Information gatherer

New, original information consistently wins attention. This is the person making the phone calls, attending the meetings, digging through the records and translating data into a story.

2. Information networker

An information networker reformats information (including performing additional reporting) in order to make it relevant and acceptable to audiences on social networking sites (here are 350 via Mashable) or other attention-directing sites, such as Digg or Fark.

Here are 20 tips from webconfs.com on how to successfully network information.

3. Information integrator

An information integrator finds and integrates already-produced information about the information; this can include linking to other news sources, pulling in media from external sources such as YouTube and creating collections of online resources related to a story.

4. Information editor

This person organizes the effort and provides critical review (unclean copy kills) of all material before it is released.

5. Advertorialist

The advertorialist finds story sponsors and produces useful information, such as product reviews, about that sponsor.