how to adapt the practice and business of journalism to the Web

Monthly Archives: October 2007

Build Web audiences around tasks; start with getting your news on service sites such as Hubbuzz.com

Hubbuzz helps people find apartments and understand the character of neighborhoods they’re evaluating during a move.
If Hubbuzz wanted to work with news providers, it would be a good spot to publish hyper-local news because:

Its users would be interested in neighborhood news that helps them make a moving decision.
It would benefit Hubbuzz by giving its users [...]

Telling stories on the Web is like developing software using agile principles: a remix of a Read/WriteWeb post

View the original Read/WriteWeb post by Alex Iskold (”The Future of Software Development”).
In the real Web world, software projects stories have ill-defined and constantly evolving requirements, making it impossible to think everything through at once. Instead, the best software Web story today is created and evolved using agile methods. These techniques allow engineers journalists to [...]

Follow Mochi Media’s lead in turning individual pieces of content into ad-integrated, revenue-generating, one-story businesses that go anywhere on the Web

Mochi Media integrates ads with Flash video games that are easily embedded in any Web site [story via Web ware]. Analytics are part of the deal.
This is a model for how journalism organizations should treat each one of their stories.
If you have Flash content, give Mochi Media a shot. Let me know what you think, [...]

Start a blog discussing the stories you are working on or planning to work on

If the New York Times regularly revealed what they planned to cover, when they planned to cover it and why, would you be interested?
Start a blog that reveals the inner workings of your journalism organization, make it open to the public and build a never-before-seen relationship with your customers.
Expected benefits:

Feedback from your customers on what [...]

2 trends of the information jungle to terrify and inspire journalists

1. Everything is fragmenting
The work
On the Web, a story is always evolving. It can be reported, edited and reassembled an infinite number of times as long as the work is of benefit to somebody. The labor will spread across organizations, individuals and time to whoever has the most interest, capability or availability. See “The coming [...]

Fill your ad space with something useful or your customers will do it for you with Wibiki.com

Wibiki enables your customers to get rid of the ads on your Web site and take ownership of the space with their
own links.
This hammers home these points:

On the Web, your customers will experience your content in whatever way is most convenient and beneficial to them.
Web sites that give customers the tools to get what they [...]

Put a cash register on your photos with Edgeio.com

Edgeio.com’s paid content service allows you to turn every piece of content into your personal, one-product store that goes anywhere on the Web.
This may be a more effective way to sell your content than directing customers to your library.
You might be able to sell:

Ad-free versions of content;
Raw or higher-quality versions of content (photos, videos, customized [...]

Make money with BigTribe.com’s embeddable, transaction-enabled map-ads, or do it all yourself with Google Maps and Spreadsheets

BigTribe offers useful, embeddable, transaction-enabled map-ads that give you a cut of the revenue earned when people use the map-ads to make, for example, reservations at a restaurant.
If you don’t like sharing, do it all yourself with this Google Maps and Spreadsheets tool found, with instructions, at MindyMcAdams.com. Local businesses may be interested in buying [...]

When you’re told to stop linking to competing news sites, explain that the journalism business is about helping customers make music out of noise

Summary: Story consumption is driven by a need to bring order, significance and meaning to information and experience. Stories are to raw data as music is to noise. Well-summarized links to other (and competing) stories are tools you can use to become a better meaning-building service.
In this interview with Harvard Business Review, Amazon CEO Jeff [...]

Journalism organizations: Sell ad networking services, not ad space

The Advertisement, a tale of terror and redemption:
Ad buyer: I would like to sell my soul. Can I place an ad on your Web site?
Ad service rep: Sure. But if you want to increase the chance of your soul being sold, consider paying a little extra for our information networking service.
We started it because on [...]