Written by amedeo on October 9th, 2007
During times of change (and change is constant, no?), Jeff Bezos says in this Harvard Business Review interview that Amazon strives to understand what will not change for its business.
Here are a few things Bezos says Amazon’s customers will continue to want:
Selection;
Lower prices;
Quickly delivered goods.
By focusing on serving these needs, Amazon creates products and services [...]
Written by amedeo on October 8th, 2007
The Knight News Challenge has $5 million it wants to share with journalism information innovators.
According to the Knight site, projects that stand a chance of getting funding will be:
Digital – Your idea uses digital technology (computers, the internet, cell phones, that sort of thing).
Innovative – Your idea is new and original. It’s different from what [...]
Written by amedeo on October 8th, 2007
Summary:
Most ads on Web sites are built in the same way as ads for non-Web publications.
They fail because they do not offer consumers useful information with which to make good buying decisions.
To improve, ads must clearly and objectively evaluate goods and services.
Look to the ever-expanding blogging community to produce useful ads in the form [...]
Written by amedeo on October 7th, 2007
Summary: Journalism organizations are in the information service business, and must find ways to fragment and deliver their core competencies — information generation, analysis, verification and evaluation — on any Web site.
Uh-oh: With millions of Web sites (and counting) fragmenting an audience once forced to obtain information through one, well-controlled, non-Web channel, the challenge [...]
Written by amedeo on October 6th, 2007
Action to take with this tool:
Create a cliq for your local bloggers;
Prominently post the widget on your news site.
The widget is amazingly clever because it gives consumers a useful tool that, in order to function well, requires consumers to:
Classify their interests;
Aggregate an audience around that interest;
Verify the quality of their network’s members;
Create a [...]
Written by amedeo on October 5th, 2007
Go here to view the original MediaShift post.
The six maxims:
1. Give away some all of your music stories
2. Record labels Distribution and marketing companies aren’t dead yet
The low cost of digital recording equipment allows anyone to record an album produce news and information pretty cheaply. The ease of uploading music news and information to [...]
Written by amedeo on October 4th, 2007
Ooyala, according to this piece by NewTeeVee, wants objects and people in videos to link automatically to optionally expandable information and ads about them.
“Since people are skipping ads, really the solution is to increase the number of advertising opportunities,” explained CEO Bismarck Lepe. “Instead of 8 to 10 points [for commercial breaks] per [...]
Written by amedeo on October 3rd, 2007
Making fun of your information will get people involved with your information.
See if you can resist clicking on the Fark headlines;
Get a Fark account;
Make it clear you work for a journalism organization; painfully mock yourself for using Fark to boost attention to your content;
Write amusing headlines for your content and other content; a 1 to [...]
Written by amedeo on October 2nd, 2007
General-interest publications encompassing a broad range of topics will be replaced by a collection of in-depth, niche publications operating independently or as a network.
Extremely focused (perhaps down to the story level if we had a massive, real-time, story-as-commodity-exchanging network of journalism resources alongside journalism demands), high-quality, information-producing, filtering, evaluating and aggregating publications stand the best [...]
Written by amedeo on October 2nd, 2007
BritePic enables the addition of ads and embeddability to your photos. If the process could be automated, it might be a reasonable way to turn your photos into individual, embeddable business units.
Feel free to embed my example in your site. Continue reading to see it.
britepic_id=”443538″; britepic_src=”http://newsroomnext.com/images/adbrite/bella.jpg”; britepic_keywords=”dog,%20bella,%20newsroomnext,%20husky,%20journalism,%20embeddable,%20photo,%20ads”; britepic_show_ads=1; britepic_show_menu=1; [...]
