newsroomnext

Watch the gorilla on influx insights or click on “read the rest of this entry” at the bottom of this post.

Ah-ha:

1. Your content will be remixed whether you like it or not. Do you want to be involved or not?

2. Enabling remixing (for example, by providing software tools, supplying raw footage and data, teaching media skills and hosting remixes) presents opportunities to extend the life of your content and build relationships with your audience.

3. Your content could be used in ways damaging to your organization or the people featured in the content. Facts could be distorted.

4. Your content could be used in ways beneficial to your organization or the people featured in the content. Facts could be enhanced.

5. Just like Google figured out OpenSocial was the way to compete in an ever-expanding universe of social networks, so journalism organizations need an “OpenStory” concept to allow them to compete in an ever-expanding universe of information Web sites perpetually fracturing and organizing attention. (Jeff Jarvis talks about this here.)

Original gorilla

Gorilla remix 1

Gorilla remix 2

Gorilla remix 3