Mix of short and long articles optimizes engagement with your Web site
Written by amedeo on November 12th, 2007
Summary: Most users want short, scan-friendly content they can snack upon because it efficiently meets their needs. Occasionally your customers want longer, in-depth pieces. Provide both to optimize site engagement and efficiency.
Source: Jakob Nielsen: “Long vs. short articles as content strategy”
Points of interests:
- Informavores consume information in a way that optimizes their benefits relative to the costs.
- “Of course, the two user types are often the same person — the one who’s usually in a hurry, but is sometimes in thorough-research mode.”
- “Web users behave like wild beasts in a jungle. . .” (a related post about information foraging theory)
