how to adapt the practice and business of journalism to the Web

Facebook doesn’t like Search Insider gaming its new ad system to get Facebooker comments on being targeted as ‘1984′ fans

Here’s the post explaining the experiment.

Here’s the post collecting comments from Facebookers who were targeted by the ad.

This is gaming instance one. I like seeing tools creatively used, but I imagine Facebook is wondering how to control such usage. Should it? Why?

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