Let customers watch ads where and when they want to instead of paying for subscriptions
Written by amedeo on November 15th, 2007
Give your customers control over their experience with ads [Video Insider].
They watch when and where they want, and receive content.
It’s a choice: Pay with attention or pay with money.
Make the ads useful (directly sponsored journalism?) or entertaining (sponsored short films?) and they might be watched rather than left playing in the background.
It’s the idea of giving the customers control over when and where they experience an ad that put the cream in my coffee.
