Written by amedeo on November 15th, 2007
Clever Hippo tracks the work of software madmen churning out mini apps and widgets for your blog’s right column or your shameless profile on Facebook, MySpace, NounOrVerbHereSpaceOrBookOrFoldOrTalk…
Here are some finds after playing with a few search terms:
Search for “news“: Stay on top of the Armageddon with the Endtime News widget. Sweet! Now I can catch [...]
Written by amedeo on November 15th, 2007
Give your customers control over their experience with ads [Video Insider].
They watch when and where they want, and receive content.
It’s a choice: Pay with attention or pay with money.
Make the ads useful (directly sponsored journalism?) or entertaining (sponsored short films?) and they might be watched rather than left playing in the background.
It’s the idea of [...]
Written by amedeo on November 13th, 2007
Here’s the post explaining the experiment.
Here’s the post collecting comments from Facebookers who were targeted by the ad.
This is gaming instance one. I like seeing tools creatively used, but I imagine Facebook is wondering how to control such usage. Should it? Why?
Written by amedeo on November 12th, 2007
Summary: Most users want short, scan-friendly content they can snack upon because it efficiently meets their needs. Occasionally your customers want longer, in-depth pieces. Provide both to optimize site engagement and efficiency.
Source: Jakob Nielsen: “Long vs. short articles as content strategy”
Points of interests:
Informavores consume information in a way that optimizes their benefits relative to the [...]
Written by amedeo on November 12th, 2007
1. Attributor’s home page.
2. Google Blog Search results.
3. kottke.org: “A New Sheriff in Town?”
Point of interest: Kottke led me to this TechCrunch post summarizing the service, which led me to this picture of Attributor’s dashboard view.
4. Changing Way: “Attributor and (Non-)Attribution”
Point of interest: Suggests Attributor provide a free version for bloggers which could later lead [...]
Written by amedeo on November 12th, 2007
This Dow Jones gizmo, “an application programming interface that allows financial institutions to integrate real-time news and data into their automated trading systems,” is a handy conceptual map: Get relevant news to people whenever they broach a decision about how to spend their time, money, attention or any other measure of a resource.
Maybe this would [...]
Written by amedeo on November 12th, 2007
On the Web, where everyone is a creator, creators expecting to make money to allow them to continue to create will create content enabling other creators to create. Moby does it. Can journalism?
Thanks: Kevin Kelly: “The new economy master.”
Written by amedeo on November 9th, 2007
In the comments following this Portfolio story about Facebook’s new ad platform (is it legal?), SmartGuyStocks makes this statement:
But Wall Street and Silicon Valley get carried away thinking that every time you get eyeballs it’s worth zillions — not if people are averse to ads during certain activities. We are still in [...]
Written by amedeo on November 7th, 2007
You’ll need the Microsoft Silverlight plug-in to get Tafiti to work, but it’s worth the effort.
Tafiti presents news search results with a headline and layout that makes them look like a custom newspaper. It hammers home the point that the Web is your Web site, and search is your navigation. The feed search impresses, too.
Tafiti [...]
Written by amedeo on November 6th, 2007
Watch the gorilla on influx insights or click on “read the rest of this entry” at the bottom of this post.
Ah-ha:
1. Your content will be remixed whether you like it or not. Do you want to be involved or not?
2. Enabling remixing (for example, by providing software tools, supplying raw footage and data, teaching media [...]
