how to adapt the practice and business of journalism to the Web

Monthly Archives: November 2007

Track your content wherever it goes on the Web with Attributor

Does Attributor mean news organizations can build value with their content no matter where it ends up on the Web?
A screenshot of Attributor finding your content on another site:

This post’s path: New York Times > Editors Weblog > Newsroomnext.

Can you correctly guess the publication year for this Business Week article on the fragmentation of media (with 8 hints and a touch of remixing)?

Choices: 2007, 2006, 2004, 2002 or 2001.
Answer is here, but read the article’s excerpts below and, after evaluating how far the media industry has come, see if you can guess:

Figuring out the right way to send the right message to the right person at the right time is difficult work. It is also [...]