how to adapt the practice and business of journalism to the Web

Edgeio.com shutting down; don’t build business plans on the backs of butterflies

Edgeio, which enabled purchases for individual pieces of content at the point of interaction with the content, and which I wrote about, is shutting down.

It’s worth pointing out, though it’s perhaps obvious, that relying upon the myriad, flitting, unproven and delicate (does that capture a butterfly?) micro-monetization services is not wise. This sentence should have gone with my original description of Edgeio, but better late than never.

In fact, using any of the many Web services I’ve mentioned comes with the risk that content you’ve created with them, unless hosted independently, will be lost in the case of a business closure.

Personally, this reasoning has made me especially wary of outsourcing all of my file storage needs to a incipient Web-based provider. A more mature company, such as Amazon, gives me more confidence with storing valuable information.

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