how to adapt the practice and business of journalism to the Web

As attention fragments, so does power and cultural evolution

Hazy, fumbling vision of the future #9,321:  

  1. A single journalism organization covering many topics in a general fashion splits into many smaller journalism organizations, each specializing in a single topic and covering it in depth.
  2. Information holders in positions of power receive interview requests not from tens of general journalism organization but from hundreds or thousands serving small, highly informed and demanding audiences.
  3. More specialized information providers eventually meet the demand, but there is a long period of interview rejections (”Potholejournalist dot what? Audience of 500? Go away. I’m busy talking to citystreets.com or city.com.”) 
  4. Extremely knowledgeable generalists who can aggregate and make individual, consumer-specific sense of an incredible array of specialized information in order to make life-enhancing decisions (for example, reduce the conclusions of 1,000 scientific studies to what I should eat for breakfast) grow in demand. Hire a personal journalist, anyone?
  5. The power of a mass of people united by common information fragments.  
  6. Effecting change on a mass scale becomes more difficult, but specific, niche problems get solved more quickly. 
  7. Life is good; life is bad.

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