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Tell Idio your musical likes, and it builds your personal music magazine.

The results don’t excite me as much as the method: Drop in a bit of info about yourself, and out spits media matching (well, trying to match) your interests.

It toys with the concept of information finding us and adds a touch of design and style to the results.

I wrote about being hunted by information when I came across Persai.

I’d like to see Idio track the Web sites I visit and build a musical profile from the pattern. It’s a dream that brings questions of privacy — a huge challenge to the Web’s evolution — to the fore:

1. Who will receive information about me and what will they do with it?
2. How much do I want others to know about my online behavior (seems to be a shifting spectrum of permissions, where certain classifications of people get certain types of access, so far)?

Continue after the break to see an example of an embedded Idio mag. Warning: Music will play automatically.

Here’s my Idio mag based upon noting Tom Waits and Mozart as favorite artists (Idio gets better at tailoring results as you play with it more, and I’ve played with it very little, so don’t judge it by this example):

Via ReadWriteWeb