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Rather than having 50 million sacks into which you must stuff your data (from personal information to media and more), DataPortability wants the framework for one big sack that brave Web travelers can carry with them wherever they digitally go.

If/once such a structure takes hold on a mass scale, figuring out how to make money in a Web-is-your-Web-site environment will be even more pressing.

So how do we get away from an attention-capturing-and-retaining-and-selling business model?

Show me a newspaper.com information services division. I know I would like the service of transparent information verification, especially as people use data of all types to maintain and enhance their identities.

Would someone buy a “This data verified by newpaper.com information services” stamp?

DataPortability - Connect, Control, Share, Remix from Smashcut Media on Vimeo.

(via influx insights)