newsroomnext

Purpose of this post:

To demonstrate the way distribution works on the Web.
Though it’s nothing new, to show how embeddability of content can greatly increase its reach.
To raise questions about how to monetize content as it moves across the Web:

Make the tripod (and other objects) in the video linkable (I wrote about Ooyala doing this). Clicking [...]

Most recent Alertbox column from Jakob Nielsen, the “King of Usability”:

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

Why I’m interested:

There is still a lot of room for the evolution of how text is presented on a news site, [...]