newsroomnext

Purpose of this post:

1. To demonstrate the way distribution works on the Web.
2. Though it’s nothing new, to show how embeddability of content can greatly increase its reach.
3. To raise questions about how to monetize content as it moves across the Web:
   • Make the tripod (and other objects) in the video linkable (I wrote about Ooyala doing this). Clicking takes me to a review/buy site.
   • Or slice up the revenue as it changes according to the attention paid to content harnessing the attention? Is Attributor working?

Below is the digital path to the video (which is at the bottom):

1. I found a video about getting crane and dolly shots, without a crane or dolly, via CamcorderInfo
2. Camcorder info got it via FilmFlap
3. FilmFlap got it via ProLost
4. ProLost got it via tslesicki
5. And tslesicki is where I paused in my hunt due to a forum requiring registration. I registered, but had to wait an incredibly long 200 seconds or so to complete the process.
6. But I learned tslesicki found the video via Eugenia’s
7. Eugenia’s found it after getting an e-mail from a Vimeo user named kingofpunk, whose blog is here.
8. And after searching MetaCafe, I found brusspup, the person who, I think, actually made the video.

And here’s the video:

Video Cam Super Trick! - video powered by Metacafe