Purpose of this post:
To demonstrate the way distribution works on the Web.
Though it’s nothing new, to show how embeddability of content can greatly increase its reach.
To raise questions about how to monetize content as it moves across the Web:
Make the tripod (and other objects) in the video linkable (I wrote about Ooyala doing this). Clicking [...]
Give your customers control over their experience with ads [Video Insider].
They watch when and where they want, and receive content.
It’s a choice: Pay with attention or pay with money.
Make the ads useful (directly sponsored journalism?) or entertaining (sponsored short films?) and they might be watched rather than left playing in the background.
It’s the idea of [...]
Summary:
Most ads on Web sites are built in the same way as ads for non-Web publications.
They fail because they do not offer consumers useful information with which to make good buying decisions.
To improve, ads must clearly and objectively evaluate goods and services.
Look to the ever-expanding blogging community to produce useful ads in the form [...]
