how to adapt the practice and business of journalism to the Web

Category Archives: Go where the audience is

MizPee.com: Niche, hyper-local journalism about top toilets

Founded by veterans of the mobile industry, MizPee provides user reviews and locations of toilets (news you can use) in numerous cities.
Once you’ve settled upon your spot, you can use the same site to browse product deals (let’s call it consumer news) in the area.
MizPee is one of several inventions of YoJo Mobile, which describes [...]

Build Web audiences around tasks; start with getting your news on service sites such as Hubbuzz.com

Hubbuzz helps people find apartments and understand the character of neighborhoods they’re evaluating during a move.
If Hubbuzz wanted to work with news providers, it would be a good spot to publish hyper-local news because:

Its users would be interested in neighborhood news that helps them make a moving decision.
It would benefit Hubbuzz by giving its users [...]