newsroomnext

Problem

Often, the who-what-where-when-why-how (and “what’s next”) get blended together in a way that is aesthetically pleasing (in terms of logic, musicality and pacing), but fail to offer easy scannability that Web reading behavior calls for.
As a reader, I have to run my eyes up and down a story to find facts that interest me [...]

A: They’ve been placed in the wrong spot. Your customers search for knowledge by topic first, structure (editorial and presentation standards and goals guiding the creation of the content) second.
Action to take: Intimately integrate your blogs’ content into the appropriate topic area of your site.
Read the Gawker post about it:
Nearly all newspaper websites mistakenly [...]