how to adapt the practice and business of journalism to the Web

Category Archives: Rethinking the journalism business

The ways people use information / journalistic services that can be sold around them

I. Social: You are what you know and remember, and what others know and remember about you.

Forming groups of like interest / coordinate connections
Being in the know / personal topic guidance
Creating self-identity / ascribe values to information choices
Forming opinions / critiquing service
Sharing information (conversation, e-mail, clippings, recordings, etc.) to [...]

EveryBlock.com: Game-changing new player in hyperlocal; hyperridiculous video

EveryBlock, from ChicagoCrime.org’s Adrian Holovaty and crew, fishes local info ponds and databases to create a new standard for the required depth of neighborhood news/information aggregation providers.
Why I like it

Making raw data made much more accessible is good journalism.
It finds and beautifully displays info from government reports (good source material for deeper stories), an aspect [...]

Make like a Moby: Offer quality content to everyone; collect a cut of revenues earned from commercial use

On the Web, where everyone is a creator, creators expecting to make money to allow them to continue to create will create content enabling other creators to create. Moby does it. Can journalism?
Thanks: Kevin Kelly: “The new economy master.”

Your Web site has captured the eyeballs; so what? You need attention + intent

In the comments following this Portfolio story about Facebook’s new ad platform (is it legal?), SmartGuyStocks makes this statement:
But Wall Street and Silicon Valley get carried away thinking that every time you get eyeballs it’s worth zillions — not if people are averse to ads during certain activities. We are still in [...]

Niche content news: Fighting for pennies takes as much work as fighting for bountiful wads of cash

My hopes for hyper-focused news and information sites took a beating when I read the lament of an independent filmmaker on The Long Tail. Here’s a quote:
I create and produce “paddlesports” content. Canoes and kayaks. … My reality as a content creator and producer is that it is basically not possible for anyone in [...]

To keep news, information and story customers, do like Amazon CEO Jeff Bezos does and figure out what is not going to change in your business

During times of change (and change is constant, no?), Jeff Bezos says in this Harvard Business Review interview that Amazon strives to understand what will not change for its business.
Here are a few things Bezos says Amazon’s customers will continue to want:

Selection;
Lower prices;
Quickly delivered goods.

By focusing on serving these needs, Amazon creates products and services [...]