how to adapt the practice and business of journalism to the Web

Category Archives: Revenue opportunities

Follow Mochi Media’s lead in turning individual pieces of content into ad-integrated, revenue-generating, one-story businesses that go anywhere on the Web

Mochi Media integrates ads with Flash video games that are easily embedded in any Web site [story via Web ware]. Analytics are part of the deal.
This is a model for how journalism organizations should treat each one of their stories.
If you have Flash content, give Mochi Media a shot. Let me know what you think, [...]

Put a cash register on your photos with Edgeio.com

Edgeio.com’s paid content service allows you to turn every piece of content into your personal, one-product store that goes anywhere on the Web.
This may be a more effective way to sell your content than directing customers to your library.
You might be able to sell:

Ad-free versions of content;
Raw or higher-quality versions of content (photos, videos, customized [...]

Make money with BigTribe.com’s embeddable, transaction-enabled map-ads, or do it all yourself with Google Maps and Spreadsheets

BigTribe offers useful, embeddable, transaction-enabled map-ads that give you a cut of the revenue earned when people use the map-ads to make, for example, reservations at a restaurant.
If you don’t like sharing, do it all yourself with this Google Maps and Spreadsheets tool found, with instructions, at MindyMcAdams.com. Local businesses may be interested in buying [...]

Journalism organizations: Sell ad networking services, not ad space

The Advertisement, a tale of terror and redemption:
Ad buyer: I would like to sell my soul. Can I place an ad on your Web site?
Ad service rep: Sure. But if you want to increase the chance of your soul being sold, consider paying a little extra for our information networking service.
We started it because on [...]

Thousands of reasons to produce video for your site

Ooyala, according to this piece by NewTeeVee, wants objects and people in videos to link automatically to optionally expandable information and ads about them.
“Since people are skipping ads, really the solution is to increase the number of advertising opportunities,” explained CEO Bismarck Lepe. “Instead of 8 to 10 points [for commercial breaks] per [...]