Written by amedeo on June 3rd, 2008
Problem
Often, the who-what-where-when-why-how (and “what’s next”) get blended together in a way that is aesthetically pleasing (in terms of logic, musicality and pacing), but fail to offer easy scannability that Web reading behavior calls for.
As a reader, I have to run my eyes up and down a story to find facts that interest me [...]
Written by amedeo on May 6th, 2008
Most recent Alertbox column from Jakob Nielsen, the “King of Usability”:
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
Why I’m interested:
There is still a lot of room for the evolution of how text is presented on a news site, [...]
Written by amedeo on November 13th, 2007
Here’s the post explaining the experiment.
Here’s the post collecting comments from Facebookers who were targeted by the ad.
This is gaming instance one. I like seeing tools creatively used, but I imagine Facebook is wondering how to control such usage. Should it? Why?
Written by amedeo on November 12th, 2007
Summary: Most users want short, scan-friendly content they can snack upon because it efficiently meets their needs. Occasionally your customers want longer, in-depth pieces. Provide both to optimize site engagement and efficiency.
Source: Jakob Nielsen: “Long vs. short articles as content strategy”
Points of interests:
Informavores consume information in a way that optimizes their benefits relative to the [...]
Written by amedeo on October 25th, 2007
Mogulus, still in beta, enables folks to stream, mix and add polish to live, networked (meaning multiple people with Web cams can simultaneously contribute) video reports that pull in content from the Web or local resources.
Why this matters beyond being a cool gizmo to turn everyone into a networked anchor/producer:
Mogulus treats the Web (or, at [...]
Written by amedeo on October 23rd, 2007
OrlandoSentinel.com’s “The Write Stuff” blog covered the space shuttle launch with an approach built for the Web: rapidly released, highly focused, simply presented micro-content that builds complexity and a fuller story over time.
In a world without limited resources, it would have been great to:
Have the videos broken into smaller, shorter pieces that could be [...]
Written by amedeo on October 17th, 2007
View the original Read/WriteWeb post by Alex Iskold (”The Future of Software Development”).
In the real Web world, software projects stories have ill-defined and constantly evolving requirements, making it impossible to think everything through at once. Instead, the best software Web story today is created and evolved using agile methods. These techniques allow engineers journalists to [...]
