how to adapt the practice and business of journalism to the Web

Category Archives: Web tools

Facebook doesn’t like Search Insider gaming its new ad system to get Facebooker comments on being targeted as ‘1984′ fans

Here’s the post explaining the experiment.
Here’s the post collecting comments from Facebookers who were targeted by the ad.
This is gaming instance one. I like seeing tools creatively used, but I imagine Facebook is wondering how to control such usage. Should it? Why?

Build your network publication with meecard.com, claimid.com, openid.net, profilebuilder.com, tubemogul.com and shareomatic.com

The more social networking sites that spring up, and the more that sites enable contributions from their audiences (news outlets accepting comments, for example), the more I wonder how to publish a successful network instead of a single site.
The challenges/solutions to creating a network publication, which I define as your content published on sites hosted [...]

Use Mogulus.com to launch your live Web TV(ish) news studio before watching millions of talking heads fragment your audience even more

Mogulus, still in beta, enables folks to stream, mix and add polish to live, networked (meaning multiple people with Web cams can simultaneously contribute) video reports that pull in content from the Web or local resources.
Why this matters beyond being a cool gizmo to turn everyone into a networked anchor/producer:

Mogulus treats the Web (or, at [...]

Click2Map.com: an amazing map-making tool that marks the birth of the mlog

Click2Map, though it costs a bit to get the more advanced features, may end my hunt for the perfect map-making service (here’s my test map).
Yes, personalized Google maps are free, but can they do all of
this:

RSS feed of updates to map. Oh, my. My. Drool. What we have here are the beginnings of a mlog [...]

BugMeNot: one more reason not to require time-wasting, useless, customer-repelling registration in order to see content

BugMeNot efficiently bypasses the registration process that, quite mysteriously (I can’t recall giving legitimate, useful info during a registration process), some new sites still require in order to view their content (via makeuseof).
Once again, your customers are in control of their Web experience. Try to force them into behaviors that are convenient to you and [...]

Gather and manage user-generated content with NoteStar

NoteStar, enables teachers (and why not journalists) to lead information acquisition, verification and generation around topics of their choice.
If it seems too simplified, check out Wetpaint, a wiki creation service. Here’s a video tutorial on using it from Common Craft.
I’ve mentioned this before, but why not set up a public account with one of [...]

TubeMogul.com: one tool to upload your video and get analytics for it on YouTube, Google Video, Revver and more

The question is what to do with those TubeMogul analytics. How do you monetize? YouTube seems to prohibit the inclusion of ads in your videos. Partnerships? Will there be a YouTube News, the video version of Google News, or will Google News start pulling in video snippets?
Speaking of partnerships, here’s what happens when you [...]

Follow Mochi Media’s lead in turning individual pieces of content into ad-integrated, revenue-generating, one-story businesses that go anywhere on the Web

Mochi Media integrates ads with Flash video games that are easily embedded in any Web site [story via Web ware]. Analytics are part of the deal.
This is a model for how journalism organizations should treat each one of their stories.
If you have Flash content, give Mochi Media a shot. Let me know what you think, [...]

Fill your ad space with something useful or your customers will do it for you with Wibiki.com

Wibiki enables your customers to get rid of the ads on your Web site and take ownership of the space with their
own links.
This hammers home these points:

On the Web, your customers will experience your content in whatever way is most convenient and beneficial to them.
Web sites that give customers the tools to get what they [...]

Put a cash register on your photos with Edgeio.com

Edgeio.com’s paid content service allows you to turn every piece of content into your personal, one-product store that goes anywhere on the Web.
This may be a more effective way to sell your content than directing customers to your library.
You might be able to sell:

Ad-free versions of content;
Raw or higher-quality versions of content (photos, videos, customized [...]