how to adapt the practice and business of journalism to the Web

Category Archives: Web truths

Build a journalism-inspired Web application with AppJet

If any of you have some coding chops, I challenge you to create a journalism-inspired Web app with AppJet. Let me know of your creation and I’ll link to it. Here’s a note-taking program in AppJet’s list.
Services like these incline me to think that it’s not just content that will be remixed on the Web, [...]

Mix of short and long articles optimizes engagement with your Web site

Summary: Most users want short, scan-friendly content they can snack upon because it efficiently meets their needs. Occasionally your customers want longer, in-depth pieces. Provide both to optimize site engagement and efficiency.
Source: Jakob Nielsen: “Long vs. short articles as content strategy”
Points of interests:

Informavores consume information in a way that optimizes their benefits relative to the [...]

BugMeNot: one more reason not to require time-wasting, useless, customer-repelling registration in order to see content

BugMeNot efficiently bypasses the registration process that, quite mysteriously (I can’t recall giving legitimate, useful info during a registration process), some new sites still require in order to view their content (via makeuseof).
Once again, your customers are in control of their Web experience. Try to force them into behaviors that are convenient to you and [...]

Fill your ad space with something useful or your customers will do it for you with Wibiki.com

Wibiki enables your customers to get rid of the ads on your Web site and take ownership of the space with their
own links.
This hammers home these points:

On the Web, your customers will experience your content in whatever way is most convenient and beneficial to them.
Web sites that give customers the tools to get what they [...]

When you’re told to stop linking to competing news sites, explain that the journalism business is about helping customers make music out of noise

Summary: Story consumption is driven by a need to bring order, significance and meaning to information and experience. Stories are to raw data as music is to noise. Well-summarized links to other (and competing) stories are tools you can use to become a better meaning-building service.
In this interview with Harvard Business Review, Amazon CEO Jeff [...]

Journalism is no longer in the mass aggregation and sale of attention business

Summary: Journalism organizations are in the information service business, and must find ways to fragment and deliver their core competencies — information generation, analysis, verification and evaluation — on any Web site.
Uh-oh: With millions of Web sites (and counting) fragmenting an audience once forced to obtain information through one, well-controlled, non-Web channel, the challenge [...]

6 maxims for music story promotion in the digital age: a remix of a MediaShift post

Go here to view the original MediaShift post.
The six maxims:
1. Give away some all of your music stories
2. Record labels Distribution and marketing companies aren’t dead yet
The low cost of digital recording equipment allows anyone to record an album produce news and information pretty cheaply. The ease of uploading music news and information to [...]

Master a niche topic; toss the peanut butter ball of your expertise through the ever-growing information webfields of popcorn

General-interest publications encompassing a broad range of topics will be replaced by a collection of in-depth, niche publications operating independently or as a network.
Extremely focused (perhaps down to the story level if we had a massive, real-time, story-as-commodity-exchanging network of journalism resources alongside journalism demands), high-quality, information-producing, filtering, evaluating and aggregating publications stand the best [...]

Link text should work as well as an address works for a mail carrier

Two points on Web site usability stand out in 10 Usability Nightmares You Should Be Aware Of by Smashing Magazine:

You need to offer your visitors precise text presentation;
Beware visual noise; often less is more.

Regarding precise text:
Every link should clearly describe what it’s linking to. I’ve mentioned this before in the comments here, and in the [...]

Your Web site is not the online version of your non-Web publication

Your Web site, like your paper non-Web information product, has its own distinct needs and rules of operation.
Shoveling stories that were conceptualized, reported and executed for a print non-Web product onto a Web site will not create an effective Web site.
Using one staff for two products, though the norm out of financial necessity and [...]