newsroomnext

To enhance your story’s online ferocity, build it as a standalone, interactive network hub for the topic it broaches, and make it easily embedded in other Web sites.
Building a network hub means you provide content filtering services in addition to your own researching and reporting:

Provide well-described links to other news, opinion and information sources relevant [...]

The implications of this are:

Every piece of content should function as an independent business that can be embedded in whatever Web site wishes to host it;
Advertising needs to integrate with every piece of content and go wherever it goes;
Journalism organizations should think of themselves as wire services providing content for any interested Web site; let [...]